eCommerce is a term which is broadly employed to depict any type of business transaction that engages the passing of information/data over the Internet. For a lot of businesses, eCommerce is becoming the only alternative, as companies become more and more interested in growing their online operations. In the past 10 years, we have witnessed an outburst of eCommerce websites emerging on the Internet and have also observed benefits both for consumers and for your business.
So, what is driving this latest trend and what are the apparent advantages that are alluring so many businesses to build eCommerce websites?
1. Improved Customer Base
One of the intricacies of having a physical business location is that there may be a constraint to the geographical area that a business can service. Businesses which may depend on foot traffic for example, can find that they are rigorously disadvantaged in their client reach. An eCommerce website however, has the capability to be far reaching by having social media integration and even search engine visibility.
2. Low Operational Costs
To build an eCommerce website needs very little capital expenditure compared to buying business premises. The complexity with ‘physical’ business premises is that there is a requirement for high visibility and the site will always be a crucial issue. The design and development of an eCommerce website can be a relatively modest investment in relation to a business’s turnover. An additional cost saving avenue for eCommerce websites is the skill to save money on staffs as checkout, payments, delivery and overall operational processes can be entirely automated.
3. Speed and Ease for Clients
From an end user viewpoint, it can be very handy to buy goods and services over the Internet. The process is often very fast and orders can be placed in a fairly short span of time – without ever having to leave the office or home. Further, an end user can obtain from a number of businesses without ever having to actually go around. Customers can be offered plenty of information to make their shopping experience simpler as well as obtain an enhanced customer service. They will also be advantages from the facility to buy goods and services 24 hours a day, 7 days a week and offer steady turnover for the business.
4. Minimal Hurdles to Entry
Any new or current business has the capability to produce and run a flourishing eCommerce website. The technology is in position for any business to accept the Internet and enjoy many advantages which eCommerce gives. As stated above, the expenses of running such a business are nominal and the preliminary business location are eliminated and a business only has to focus its attempts on building a service which addresses the necessities of its customers.
5. Remain Open All the Time
Now the store timings are 24/7/365/. eCommerce websites can run continually. From the merchant’s perspective, this boosts the number of orders they get and from the customer’s viewpoint, an “always open” store is handier.
At Fortune Innovations Edinburgh, we specialise in eCommerce solutions and would embrace the opportunity to discuss your needs. Contact us for any kind of query, assistance related to eCommerce Magento website development.