Rio SEO Chosen by Health Testing Centers to Improve its Mobile and Local Search Visibility countrywide

1 July 2013


Edinburgh: Rio SEO, the boss in SEO automation and a SaaS-based software provider of enterprise search technology, local SEO tools and social media analytics, declared that Health Testing Centers will deploy its limited search automation solution to help the health testing company improve its multi-location, organic visibility nationwide.


The Fort Lauderdale, Fla. Based Company has been a boss in direct to consumer access to health testing since 1980. Health Testing Centers’ aim is to assist in the prevention or early detection of disease by giving convenient, inexpensive, and top quality testing services. It makes all the required arrangements online for blood, STD, and a host of other medical tests directly for patients with no physician referral necessary. The company runs at and partners with LabCorp and its 1,400 licensed medical labs all over the country.


Health Testing Centers will be employing Rio SEO Location Finder™, an efficient local SEO solution that aids businesses, retailers and professional service organizations create increased local search and mobile website traffic on a market-by-market basis. Health Testing Centers will utilize Rio SEO’s technology to create more than 1000 landing pages and enhance its testing center finder.


"Up to this point we've had to manage local market information internally and build local web pages manually," said David Lovely, chief executive at Health Testing Centers. "We needed a cost-efficient solution and a local page builder that could scale to all of our targeted geographic markets, while providing a consistent customer experience across the various devices people use to conduct local search online. The ultimate aim is to help consumers find us online wherever they're located and to provide more patient access to health tests."


As per Bill Connard, vice president of local search solutions at Rio SEO, Health Testing Centers will be influencing 3 main features of the platform. The first is automating local landing page optimization with “hyperlocal SEO” targeting. The second is click and search activity analytics with insights into the main drivers of consumer conversions. The third is mobile web page building to address the growing number of mobile device users searching for local testing centers.


"Our automated local SEO software offering is a natural fit for large medical or professional service operations that serve tens of thousands of clients in hundreds -- even thousands -- of locations nationwide," Connard said. "In the case of Heath Testing Service, this is amplified by its mission to provide consumers with affordable, local and confidential access to medical and health tests conducted at affiliated labs in a convenient location."


A foremost provider of local search solutions, Rio SEO was lately cited as “the only leader” in The Forrester Wave™: SEO Platforms, Q4 2012. As per this Forrester Research Report, “Rio the best fit for discovery marketers who want to optimize their content across multiple discovery platforms, not just search engines."


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